Maadi Messenger Magazine

maadi messenger logo

Timeframe: 2011

Website: http://maadimessenger.com
Purpose: High Quality, High Profit
Platform: Free, Community Monthly Magazine (~ 90 pages)

Custom: Negotiation, Budgeting, Forecasting, Publishing
Tools Used: InDesign, Excel, Word, Acrobat
Strengths Used: Communication, Strategy, Mentoring

 

Magazine was highly unprofitable upon arrival.

Analyzed pertinent KPIs.

Created new rate sheet in line with competitors.

Negotiated new contracts with key stakeholders.

Reorganized staff responsibilities.

Streamlined magazine production.

Established sustained profitability and long term growth potential.

Feb 2011 Issue

April 2011 Issue

May 2011 Issue

June 2011 Issue

Sept 2011 Issue

Oct 2011 Issue

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