Purpose: High Quality, High Profit
Platform: Free, Community Monthly Magazine (~ 90 pages)
Custom: Negotiation, Budgeting, Forecasting, Publishing
Tools Used: InDesign, Excel, Word, Acrobat
Strengths Used: Communication, Strategy, Mentoring
Magazine was highly unprofitable upon arrival.
Analyzed pertinent KPIs.
Created new rate sheet in line with competitors.
Negotiated new contracts with key stakeholders.
Reorganized staff responsibilities.
Streamlined magazine production.
Established sustained profitability and long term growth potential.