Executive eCommerce Services for 2025 |

My services are built on four strategic pillars designed to drive sustainable growth, mitigate risk, and build long-term value for your organization.

This pillar focuses on high-level direction, P&L management, and ensuring your digital initiatives are in perfect alignment with your business goals.

Strategic Planning: Develop and execute a comprehensive eCommerce P&L strategy, creating a clear roadmap that aligns digital initiatives with core business objectives.
Data Governance & KPI Development: Establish robust data governance frameworks. We will define, measure, and optimize the key performance indicators (KPIs) that truly matter, ensuring clear reporting on ROI and long-term growth.
Operational Excellence: Implement best practices in operations management, including Process Design, Change Management, and Lean Principles to build a culture of efficiency and continuous improvement.
Risk Management & Continuity: Develop and implement critical business safeguards, including comprehensive Incident Response Plans to protect against cybersecurity threats.

This pillar ensures your technology foundation is not just functional, but a powerful, scalable, and high-performing asset.

Performance-Driven Development (PDD): Lead initiatives to optimize Core Web Vitals and site speed, recognizing that performance is a critical driver of user experience, SEO, and conversion.
Strategic Platform Audits: Conduct comprehensive 4-Pillar Audits of your Adobe Commerce or other platforms, analyzing Performance, Technical SEO, Code Quality, and Best Practices to create an actionable roadmap for improvement.
Future-Ready Architecture: Provide strategic guidance on modern platform architecture, including Headless and Composable Commerce solutions, to ensure your technology stack is scalable, flexible, and prepared for future growth.
Security & Maintenance: Oversee a proactive security posture, ensuring your platform is always up-to-date with the latest security patches and upgrades.

This pillar focuses on transforming your data from a simple reporting tool into a predictive, revenue-generating engine.

Customer Data Platform (CDP) Strategy: Architect and implement CDPs to create a unified, single source of truth for customer insights, breaking down data silos across your organization.
AI-Powered Personalization: Leverage AI and Machine Learning models for advanced customer segmentation, predictive analytics, and the delivery of hyper-personalized user experiences that increase engagement and lifetime value.
First-Party Data & Compliance: Develop and implement robust first-party data strategies to build direct customer relationships and navigate the complex landscape of privacy regulations like GDPR and CCPA.
Conversion Rate Optimization (CRO): Utilize a data-driven, iterative approach of A/B testing and user behavior analysis to continuously improve conversion rates across all stages of the funnel.

This pillar ensures your brand delivers a cohesive, compelling, and seamless message across every customer touchpoint.

Omnichannel Strategy: Develop and govern an omnichannel brand voice and content strategy to create a consistent customer journey, whether they engage with you on your website, social media, email, or a third-party marketplace.
Advanced Technical SEO: Implement a comprehensive, ongoing SEO strategy that goes beyond keywords to include structured data, international SEO, and semantic search optimization.
User Experience (UX) & Accessibility: Champion a user-centric design philosophy, ensuring the entire customer journey is intuitive, engaging, and compliant with modern accessibility standards (WCAG).
Advertising Campaigns: Personalized, targeted, and coordinated ad campaigns guaranteed to drive revenue, engage customers, and increase ROI.
Marketplace Optimization: Develop and manage multi-channel marketplace strategies for platforms like Amazon and Walmart to expand market reach and create new revenue streams.