Category: Case Studies

Architecting a Scalable Front-End for Levata Inc

Post author By Joshua Hughes
Post date April 7, 2025

The Business Challenge — 2024

Following the corporate rebranding of Barcodes Inc. to Levata, the primary challenge was to execute a seamless digital transition across multiple eCommerce and WordPress properties while simultaneously architecting a solution to significantly improve site performance issues that were impacting user experience and conversion rates across both divisions of the business.

Tags B2B, eCommerce, Front End Development, Magento 2, Performance Optimization

Driving 10x Growth for European Auto Source

Post author By Joshua Hughes
Post date March 7, 2024

The Business Challenge (2023-2024)

European Auto Source (EAS), a leading retailer of premium aftermarket automotive parts, faced a critical business challenge: despite having a Shopify Plus store launched in February 2023, they were getting very little traffic and their Google Ads campaigns were delivering a poor return on investment.

Tags eCommerce, Google Ads, SEO, Shopify

A B2B Digital Transformation: From Legacy Platform to High-Performance Magento 2

Post author By Joshua Hughes
Post date December 17, 2023

The Business Challenge: Trapped on a Legacy Island In late 2021, the B2B eCommerce division of Barcodes Inc. was operating on a custom-built, legacy eCommerce application built on the Kohana framework and was being held back by a significant and growing problem: technical debt. While the legacy site had served its purpose, the platform had […]

Tags eCommerce Performance & Infrastructure

Enterprise Front-End Architecture and Performance Optimization for PDP

Post author By Joshua Hughes
Post date August 11, 2021

Time frame: 2020-2021
Purpose: B2C, eCommerce
Platform: Magento Enterprise 2.3

Custom: Themes, Templates, Layouts, Modules, Styling

Tools Used: HTML 4/5, CSS 2/3, Knockout.js, jQuery, JavaScript, PHP

Migration to Magento 2.x from 1.9

Tags Front End Development, Magento 2

Driving Record-Breaking Growth for SoundWerks Car Audio

Post author By Joshua Hughes
Post date August 11, 2020

Time frame: 2010-2020
Purpose: B2C, Marketing
Platform: WordPress 3, 4, 5

Custom: Templates, Layouts, Styling, Advertising, Design

Tools Used: HTML 4/5, CSS 2/3, jQuery, Bootstrap, Illustrator, Photoshop, Premiere

Tags Creative Design, Front End Development, Marketing for Businesses, Project Management, WordPress eCommerce

Enterprise-Scale Magento 2 Migration and Platform Enhancement for W.C. Bradley Co.

Post author By Joshua Hughes
Post date July 9, 2018

Time frame: 2018
Purpose: B2C, eCommerce
Platform: Magento Enterprise 2.3

Custom: Templates, Layouts, Styling, Modules

Tools Used: HTML 4/5, CSS 2/3, jQuery, JavaScript, PHP

Tags eCommerce WCAG, Front End Development, Magento 2

De-Risking a Critical Platform Migration for Anvil Auto

Post author By Joshua Hughes
Post date December 4, 2017

Time frame: 2017
Purpose: B2C, eCommerce
Platform: Magento CE 2.2

Custom: Templates, Layouts, Styling, Module

Tools Used: HTML 4/5, CSS 2/3, jQuery, Bootstrap, Magento Data Migration Tool

Tags eCommerce Migration, Front End Development, Magento 2

Rescuing a B2B Parts Division: A Case Study in Magento 1.9 Optimization

Post author By Joshua Hughes
Post date September 16, 2017

The Business Challenge In 2017, Davey Coach, a well-established and successful bus dealership since 1992, was facing a critical challenge with its online parts division. Their eCommerce site, built on Magento, was underperforming, missing upgrades, and hindering their ability to effectively serve their B2B customers. The platform was plagued by a number of issues. A […]

Tags eCommerce Performance & Infrastructure, Magento 1

From Crisis to Control: A Case Study in a Joomla to Magento Rescue Migration

Post author By Joshua Hughes
Post date May 17, 2016

A Site Crash and a Partnership in Crisis In late 2014, the popular automotive parts retailer Nor-Cal Truck was in a state of crisis. Their eCommerce site, built on Joomla with an IXXO Cart integration, had crashed, leaving them without a functioning online sales channel. Compounding the technical disaster was a breakdown in their relationship […]

Tags eCommerce Platform & Strategy

Powering Omnichannel Growth: A 38,000 SKU B2B Magento Migration

Post author By Joshua Hughes
Post date April 17, 2015

The Business Challenge: Breaking Through the Single-Channel Barrier In late 2014, Cincinnati Tool, a major B2B distributor, had a bold strategic vision for growth. They wanted to expand their market reach and become a true omnichannel seller by integrating their massive product catalog with key third-party marketplaces like eBay, Amazon, and Google Merchant Center. The […]

Tags eCommerce Platform & Strategy

Building a Digital Foundation for a Multi-Location Retailer, Rocky Mountain Cannabis

Post author By Joshua Hughes
Post date January 9, 2015

Time frame: 2015-2016
Purpose: B2C, Marketing
Platform: WordPress 4

Custom: Templates, Layouts, Styling, Advertising

Tools Used: HTML 4/5, CSS 2/3, jQuery, Bootstrap, Illustrator, Photoshop, SEO

Tags Creative Design, Front End Development, Marketing for Businesses, Project Management, SEO, WordPress eCommerce

Rescuing a Brand from a Critical Security Breach with an Emergency Magento Migration

Post author By Joshua Hughes
Post date December 17, 2014

The Business Challenge: A Ticking Time Bomb In 2014, the performance parts brand Macht Schnell received an email that is every online business owner’s worst nightmare. A customer, who happened to be an IT security consultant, alerted them to a catastrophic vulnerability on their Drupal-based website: “…your credit card encryption key is publicly viewable… Anyone […]