A Leader at the Intersection of Business Operations and Technology
I am a results-driven executive with a unique, dual-threaded career spanning C-suite business leadership and senior technology architecture. This background provides me with a rare, 360-degree perspective on what it takes to drive growth in the modern digital landscape.
My Foundation in Business Leadership
My career began in the trenches of business ownership and executive management. As a President and Managing Director, I held full P&L responsibility, leading companies through intense market shifts, including the Great Recession and the geopolitical disruption of the Arab Spring. These experiences taught me the fundamentals of leadership: how to build and mentor diverse, multi-cultural teams; how to manage an international supply chain; how to develop a go-to-market strategy; and how to make difficult financial and operational decisions under extreme pressure. I learned firsthand what keeps a business solvent and what drives it toward growth.
My Expertise in Digital Technology
Recognizing that the future of every industry was digital, I then dedicated over a decade to mastering the technology that powers modern commerce. As a Lead Architect and Adobe Certified Expert, I have designed and built enterprise-level eCommerce platforms for major global brands. My technical expertise is not just in code, but in architecting scalable, high-performance systems that deliver a world-class customer experience and measurable business results, with a deep focus on performance optimization (Core Web Vitals), SEO, and accessibility (WCAG).
The Unified Approach
My value proposition lies at the intersection of these two worlds. I don’t just see a technology roadmap; I see its impact on the P&L. I don’t just see a business goal; I see the underlying architecture required to make it a reality.
This unified perspective allows me to lead digital transformation initiatives, manage complex technical programs, and direct cross-functional teams with a level of insight that bridges the traditional gap between the boardroom and the engineering department.
I am currently advancing this dual expertise with an MSIS in Information Systems from Liberty University (estimated completion 05/2026), to further refine my skills in modern corporate strategy and technology governance.
My mission is to partner with forward-thinking organizations to build efficient operations, deliver exceptional digital experiences, and drive sustainable growth.